How accurate can our reaction be measured?


Neuromarketing but also films that changes their narrative based on how your brain reacts.. How can we measure our reaction and emotions? And what are the implications if we go that road? I am curious to see how the technique and theory works. On what do they base their algoritmes? How do they connect to the people who watch and how they measure these emotions?

#empathy #emotional #sensory #narrative

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